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Today’s
financial
institution is
fast becoming
a one stop
supermarket
for financial
products and
services.
In
addition to
offering
traditional
banking
services, many
banks and
credit unions
offer retail
non-deposit
investment
products such
as mutual
funds and/or
annuity
products.
Customers
are demanding
ever more
sophisticated
products and
services from
their primary
financial
institution.
Are you
able to meet
their needs
?
Studies
have shown
that the more
relationships
or products
that a
customer has
with one
financial
institution,
the more loyal
they are to
that
institution.
Offering
financial
planning and
retail
investment
products goes
a long way
towards
building
customer
loyalty and
strengthening
the
relationship.
It can
also provide a
steady stream
of fee income,
not dependant
on lending or
business
cycles.
If
your
institution is
currently
offering
investment
products, ask
yourself.
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Are
you
satisfied
with
the
results?
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Are
your
customers
pleased?
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Does
your
broker/dealer
respond
to you
or
your
customers
needs
in a
timely
fashion?
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Is
your
staff
qualified,
competent
and motivated
to
offer
investment
services?
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Are
your
services
profitable
to the
institution?
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Could
you be
doing
more?
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Perhaps
your
institution is
already
offering
investment and
insurance
services.
Perhaps
not.
Studies have
shown that a
well run
financial
services
department
adds to your
customer base,
deposit base,
and bottom
line.
Does this
describe your
institution?
Investment
Program
Resources
specializes in
helping
financial
institutions
offer
investment
products and
advice to
their
clientele.
Not a
broker/dealer
or product
provider,
Investment
Program
Resources
revitalizes
existing
programs or
start new ones
using proven
financial
planning,
administrative
and sales
techniques.
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Common
Myths
and
Objections
on
Investment
Services
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Offering
these
services
will
steal
my
deposits.
Disintermediation
is
a
myth.
A
properly
managed
investment
program
can
uncover
assets
at
other
banks,
credit
unions,
brokerage
firms,
401(k)
rollovers
and
the
like.
Most
well
run
investment
programs
receive
a
vast
majority
of
their
new
money
from
outside
the
institution,
creating
fee
income
without
draining
deposits.
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We
don't
feel
the
need
to
offer
these
products.
Banks
or
credit
unions
not
offering
investment
services
are
not
only
missing
out
on
strengthening
customer
loyalty
but
a
steady
source
of
fee
income
as
well.
If
your
institution
doesn’t
offer
these
products
and
services,
another
bank
or
credit
union
will
be
happy
to
step
in
to
fill
the
void.
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We
outsource
these
services.
Few
financial
institutions
outsource
deposit
or
lending
activities.
Why
should
investment
services
be
any
different?
An
in-house
investment
program
can
have
control
over
staff
and
product
decisions.
Control
of
the
customer
is
also
important.
If
your
vendor
or
broker/dealer
leaves,
will
they
take
your
customers
with
them?
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We
would
like
to
offer
these
services,
but
really
don't
know
where
to
begin?
That’s
where
Investment
Program
Resources
can
help.
From
product
and
vendor
selection
to
hiring,
training
and
motivating
staff,
IPR
can
design
and
implement
an
investment
services
department
tailored
to
your
market
demographics
and
your
institution’s
culture.
However,
you
retain
control
of
all
facets
of
the
operation.
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